Product lifecycle management (PLM) is often treated as a system of record for BOMs but leading teams are using it to drive product strategy, execution, and cross-functional alignment. In this session, we'll show how to evolve PLM into a product management backbone that connects engineering, operations, and business decisions. You'll learn practical workflows for managing product definitions, changes, and lifecycle data in a way that improves visibility, reduces delays, and enables better decision making. Walk away with patterns you can apply immediately to move beyond BOM management and unlock real business value from PLM.