The constraints of new technologies can be an important driver of creative innovation
About the speakers
David Lawson is a Creative Director at The Mill, where he utilizes his visionary approach across a multitude of disciplines. Recent projects include a successful collaboration with retail giant Walmart and the exhibition of his short film at several international film festivals. His work with renowned franchises such as Marvel, Final Fantasy, Valorant, and collaborations with major gaming companies like Electronic Arts, Epic, and Riot Games showcase his value in the industry.
Jocelyn Birsch is Director of Experience at The Mill. Passionate about innovative storytelling through emerging technology, Birsch leverages insights, data, and industry trends to pioneer groundbreaking content experiences. She excels at pushing brands and narrative experiences to new heights. Over a 12-year tenure at R/GA, Birsch held various roles across three offices. As the Director of R/GA's Los Angeles studio, she led day-to-day operations for a diverse team of producers, content creators, developers, and designers. Together, they produced culturally-driven, authentic, and cutting-edge content using both current and emerging technologies.