How Decathlon Uses Generative Design for Designing the Consumers’ Products of the Future

Decathlon—the European sporting goods retailer and the most preferred brand in France—looks to the future of design through the lens of generative design and sustainability. Charles Cambianica, advanced design co-leader at Decathlon, presented two years ago on how generative design was helping Decathlon reimagine the bike of the future. Today, his team continues to promote the use of generative design to create new ways of making new products. To help optimize the process, Charles’s project teams decided to use computational design as an exploratory tool. Decathlon wanted to explore how it could use generative design starting in the design phase to shrink the carbon footprint of the thousands of products it manufactures each year.