Crafting the Future: Realistic 3D Assets for Sustainable Design

Digital models are the key to unlocking improved sustainability and lower costs in product design. This session will explore groundbreaking techniques for using 3ds Max and Maya software to create realistic 3D assets that designers can trust and rely on, eliminating the need for physical samples. Discover how physically based rendering (PBR) extensions generate assets with an accurate and tactile appearance. Learn how to render PBR assets consistently across various contexts for seamless collaboration. See how to maximize reusability by creating asset variations for other departments once the design is complete. Based on real-life examples from major retailers, this session demonstrates the compelling advantages of digital design: significantly reducing waste, eliminating delays, and cutting costs throughout the design process. Revolutionize your product design workflow with 3D assets that replace the real thing.