Description
This talk explores Zaha Hadid Architects’ human-centred design methodology, shaped by behavioural insight, immersive tools, and real-time collaboration. Projects begin with client profiling and spatial scenario testing, using AI, VR, and procedural design to explore preferences for openness, privacy, and atmosphere. The design workflow integrates Autodesk tools such as Revit for BIM and Maya for sculptural modelling, coordinated through NVIDIA Omniverse to maintain real-time design and performance feedback across disciplines. As projects evolve, materials, engineering systems, and fabrication strategies are layered into a cohesive, experience-driven architecture. Communication remains immersive and participatory, using 360° views and simulation tools to keep stakeholders involved. The talk reframes architecture as an adaptive, user-driven system — scalable, precise, and powered by technologies that connect emotion, performance, and spatial intelligence.
Key Learnings
- Delivering adaptive, specific, and scalable concepts for designs; using a single digital backbone.
- Reclaiming agency for collaborators, and designers using immersive workflows, AI copilots, BIM and generative technologies
- Learn how ZHA is gaining participatory stakeholder feedback in design using game technology and AI.
- Learn what is now possible for Architects using the latest HP Z Workstations and Solutions