Using the Transmedia Toolset to Create Visualization Campaigns with Impact

In today's competitive visualization marketplace, it can be difficult to set your work apart. Is having a unique look enough to succeed? Perhaps the answer can be found in the marriage between good creative and evolving technology. Re-purposing visualization assets to the latest tools isn't a no-brainer; it requires creativity and finesse to be successful. Using recent commercial examples, Transparent House's director of production will show the real role that 3D visualization plays in a comprehensive and successful R/E or product marketing campaign, and how a thoughtful technology rollout can help push your studio to the next level and make you look like a rock star to your clients. From recent and relevant case studies-and real results data-you will learn how an effective visualization campaign is conceived during the creative process, and then how it evolves as it deploys successfully across the media spectrum-from concept, to renderings, to motion assets, to interactive.