Productization, digital collaboration, and data management—these three trends are reshaping the AEC landscape
Vanessa Bertollini, Autodesk senior industry marketing manager, sees three important trends shaping the AEC industry as rapid digitalization continues. The first is productization, a process by which manufacturing techniques are applied to the construction process. That means asking: what bespoke components can we standardize, make in a factory, and use over and over again? The second trend is digital collaboration—moving to the cloud and working from anywhere with teams remotely connected to a single source of truth. The last trend is managing data to realize better outcomes. By staying up to speed with these trends and possibilities, we can help to ensure a resilient and sustainable future for all.
About the speaker
Vanessa Bertollini is a senior industry marketing manager for AEC thought leadership at Autodesk. She has also worked for a national general contractor driving their regional marketing strategy.
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